1. Planned cost service means-
2. In Consumer behavior 'Perception is a process through which-
3. 'Casual' research is basically concerned with-
4. One of the following is a target for the marketing of internet banking-
5. Market expansion means-
6. Rural marketing is not required because-
7. Effective marketing helps in-
8. Sale forecast implies-
9. Advertising for............. is not allowed on T.V.
10. Entrepreneurs find direct marketing attractive because of -
11. A theory states that no matter how efficiently goods/service are produced, if they cannot be delivered to the customer in the quickest possible time it is vain-this theory is called-
12. Demonstration is an exercises to-
13. In selling "Consumption" is the ultimate goal of the sales while a marketer-
14. A good seller should have the following qualities-
15. A method in which brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in same category is called-
- (1) costly products
- (2) extra profit on the same cost
- (3) extra work by seller
- (4) all of these
- (5) None of these
2. In Consumer behavior 'Perception is a process through which-
- (1) a consumer make ultimate purchasing
- (2) a consumer is satisfied
- (3) a consumer's mind receives, organizes and interprets physical time
- (4) Both 1 and 2
- (5) All of the above
3. 'Casual' research is basically concerned with-
- (1) Establishing cause and effort relationship
- (2) Arriving at a forecast or prediction of interest.
- (3) measuring and estimating the frequencies with which of things occur
- (4) all of above
- (5) None of these
4. One of the following is a target for the marketing of internet banking-
- (1) All the customers
- (2) All the educated customers
- (3) All the computer educated customers
- (4) Only creditors
- (5) None of these
5. Market expansion means-
- (1) Hiring more staff
- (2) Buying more products
- (3) firing more staff
- (4) Buying more companies
- (5) None of these
6. Rural marketing is not required because-
- (1) Rural people do not understand marketing
- (2) It is not practical from the cost point of view
- (3) It is sheer wastage of time
- (4) All of these
- (5) None of these
7. Effective marketing helps in-
- (1) Developing new products
- (2) Creating a competitive environment
- (3) Building demand for product
- (4) All of these
- (5) None of these
8. Sale forecast implies-
- (1) an estimate of the maximum possible sales opportunities present in a particular market segment.
- (2) an estimate of sales, in physical units, in a future period
- (3) Estimating the number of sales person required to sell a product.
- (4) Both 1 and 2
- (5) Neither 1 nor 2
9. Advertising for............. is not allowed on T.V.
- (1) Liquor
- (2) Cigrattes
- (3) Both 1 and 2
- (4) Soaps
- (5) None of these
10. Entrepreneurs find direct marketing attractive because of -
- (1) Investment is low
- (2) It doesn't required specialized skills
- (3) Returns are quick
- (4) All of above
- (5) None of these
11. A theory states that no matter how efficiently goods/service are produced, if they cannot be delivered to the customer in the quickest possible time it is vain-this theory is called-
- (1) Quickest the best
- (2) Instant service
- (3) Service on time
- (4) Timely effort
- (5) Matter theory
12. Demonstration is an exercises to-
- (1) attractively pack and display the goods
- (2) Prove the characteristic of the product
- (3) Both 1 and 2
- (4) Window shop
- (5) Neither 1 nor 2
13. In selling "Consumption" is the ultimate goal of the sales while a marketer-
- (1) Identifies consumer needs and wants.
- (2) Develop an appropriate product/service to attain customer satisfaction.
- (3) Accomplish organizational goals through integrated marketing approach
- (4) all of the above.
- (5) None of these
14. A good seller should have the following qualities-
- (1) Developing the work
- (2) Submissive
- (3) Sympathy
- (4) All of these
- (5) None of these
15. A method in which brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in same category is called-
- (1) Brand goodwill method
- (2) price premium method
- (3) Production method
- (4) Both 1 and 2
- (5) Neither 1 nor 2