SBI PO : Marketing Questions

1. Relationship selling means-
  • (1) Preparing a list of relatives
  • (2) Cross selling
  • (3) Selling to relatives
  • (4) Selling to strangers
  • (5) Telemarketing
Ans: (2)

2. ESOP stand for-
  • (1) Efficient Service of Promises
  • (2) Effective System of Projects
  • (3) Employee Stock Option Plan
  • (4) Essential Security of Project
  • (5) Equity Stock Option Plan
Ans: (3)

3. Modern method of marketing include-
  • (1) Publicity on the net
  • (2) Advertisement on the net
  • (3) Soliciting business through e-mails
  • (4) Both 1 and 2
  • (5) All of the above
Ans: (5)

4. ATMs are-
  • (1) Branches of Banks
  • (2) Manned counters of Banks
  • (3) Unmanned cash dispensers
  • (4) All of these
  • (5) None of these
Ans: (3)

5. Marketing means-
  • (1) Selling of Banks
  • (2) Merger of Banks
  • (3) Selling bank's products and services
  • (4) None of these
  • (5) All of these
Ans: (3)

6. Proper pricing is needed for-
  • (1) Extra charges of extra services
  • (2) Levy of VAT
  • (3) Good customer services
  • (4) Putting burden on the customers
  • (5) Depositing money in bank.
Ans: (3)

7. The abbreviation ISP stands for-
  • (1) International Spy Project
  • (2) Indian Social Planning
  • (3) Initial Service Provider
  • (4) Internet Service Provider
  • (5) None of these
Ans: (4)

8. Credit cards are used for-
  • (1) Cash withdrawals
  • (2) Purchase of air tickets
  • (3) Purchase of consumable items from retail outlets
  • (4) all of these
  • (5) None of these
Ans: (4)

9. The balance sheet of an organization gives information regarding-
  • (1) Result of operations for a particular Period
  • (2) The financial position as on a particular date
  • (3) The operating efficiency of a firm.
  • (4) Financial position during a particular period
  • (5) All of the above
Ans: (2)

10. The advantage of telephone interview are-
  • (1) Relatively low cost per interview
  • (2) Good for reaching important people who are inaccessible
  • (3) Securing Co-operation which is not always possible
  • (4) All of these
  • (5) Both 1 & 2
Ans: (5)

11. The best advertisement is-
  • (1) Glow sign boards
  • (2) On internet
  • (3) TV media
  • (4) Print media
  • (5) A satisfied Customer
Ans: (5)

12. Acid Test of a brand is-
  • (1) Brand preference
  • (2) Brand awareness
  • (3) Brand loyalty
  • (4) Brand equity
  • (5) Band acceptability
Ans: (3)

13. In banks loans and advances are considered as-
  • (1) Assets
  • (2) liabilities
  • (3) Resources
  • (4) cause of expenditure
  • (5) None of these
Ans: (1)

14. In the context of globalization, BPO means-
  • (1) British Petroleum Organization
  • (2) British Passport Office
  • (3) Business Process Outsourcing
  • (4) Business Process Orientation
  • (5) All of the above
Ans: (3)

15. Home loans are granted to-
  • (1) Individuals
  • (2) Institutions
  • (3) Builders
  • (4) all of these
  • (5) None of these
Ans: (1)