Marketing Questions for SBI PO

1. The selling concept applies on:
  • (1) Bank and other Financial Institution
  • (2) Insurance
  • (3) Gas
  • (4) Water Supply
  • (5) All of these
Ans: (4)

2. Which is the part of Selling concept?
  • (1) Profit by sales
  • (2) Production of Present Product
  • (3) Sales/Promotional efforts
  • (4) All of these
  • (5) None of these
Ans: (4)

3. Marketing is – Find the wrong option -
  • (1) an ancient concept
  • (2) a modern concept
  • (3) a continuous affair
  • (4) a team effort
  • (5) None of these
Ans: (1)

4. RSS Stands for-
  • (1) Real Save System
  • (2) Role Saver System
  • (3) Real Simple Syndication
  • (4) Real Saver System
  • (5) None of these
Ans: (3)

5. A campaign is a
  • (1) Specific message being sent to a specific group of recipients
  • (2) System
  • (3) Plan
  • (4) Market
  • (5) None of these
Ans: (1)

6. Which bank is following high Pressure Selling of their product?
  • (1) ICICI Bank
  • (2) State Bank of India and UCO bank
  • (3) Bank of Baroda
  • (4) Bank of India
  • (5) All of these
Ans: (1)

7. Market Research is needed for _________.
  • (1) Deciding the market area
  • (2) Deciding the right-product to be sold.
  • (3) Making proper marketing decisions
  • (4) Deciding right time to sell
  • (5) All of these
Ans: (5)

8. Which concept of marketing is based on customer Welfare and Satisfaction?
  • (1) Social Marketing Concept
  • (2) Production concept
  • (3) Product concept
  • (4) Marketing concept
  • (5) All of these
Ans: (1)

9. Social Marketing Concept involves:
  • (1) Long run welfare of society
  • (2) Long run satisfaction of customer
  • (3) Research and development
  • (4) All of these
  • (5) None of these
Ans: (4)

10. Which is the assumption of Social marketing?
  • (1) Long term profit
  • (2) Long run satisfaction of customer
  • (3) Social Performance
  • (4) Social welfare
  • (5) All of these
Ans: (4)

11. DSA Means -
  • (1) District sales Authority
  • (2) Direct Selling Agent
  • (3) Distributor and Sales agent
  • (4) None of these
  • (5) All of these
Ans: (2)

12. “Conversion” in sales language means -
  • (1) Converting a buyer into a seller
  • (2) Converting a seller into a buyer
  • (3) Converting a prospect into customer
  • (4) All of these
  • (5) None of these
Ans: (3)

13. Bank Marketing is treated as -
  • (1) Transaction marketing
  • (2) Service marketing
  • (3) Indoor marketing
  • (4) all of these
  • (5) None of these
Ans: (2)

14. Leads can be provided by -
  • (1) friends relatives
  • (2) Websites
  • (3) Directories
  • (4) All of these
  • (5) None of these
Ans: (4)

15. Which is not the concept of marketing?
  • (1) Social marketing concept
  • (2) Product disposal planning concept
  • (3) Marketing concept
  • (4) Product concept
  • (5) All of these
Ans: (2)