Banking Duniya: Marketing Quiz

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Marketing Questions - 2

1) Cost that do not vary with production or sales level are called?

(1) fixed costs
(2) Variable cost
(3) Standard costs
(4) Independent-costs
(5) None of these

Ans: (1)

2) Zero-based budgeting (ZBB) means?

(1) A tool of marketing cost
(2) a tool for financial analysis
(3) each year, budgeting starts from a scratch.
(4) a certain percentage of sales
(5) both 1 & 2.

Ans: (3)

3) The aim of successful marketing is -

(1) to increase the sale
(2) to increase the profit
(3) to increase the output of sellers
(4) All of these
(5) None of these

Ans: (4)

4) Primary data is generally collected through?

(1) Survey
(2) Experiment
(3) Observation
(4) Census report
(5) None of these

Ans: (1)

5) The course of a product's sale and profit over its life-time is called?

(1) The sales chart
(2) The dynamic growth curve.
(3) The adoption process
(4) The product life cycle.
(5) All of these

Ans: (4)

6) Assigning specific Jobs and work places to the selected candidates is known as?

(1) Placement
(2) Recruitment
(3) Transfer
(4) Promotion
(5) All of these

Ans: (1)

7) Which of the following is not a probability sampling?

(1) Simple random sampling
(2) Stratified sampling
(3) Quota sampling
(4) Area sampling
(5) None of these

Ans: (3)

8) If done through …… …the rural marketing would be more effective.

(1) fairs
(2) village fairs
(3) door to door campaign
(4) All of these
(5) None of these

Ans: (2)

9) Joining with foreign companies to produce or market product and service is called?

(1) Direct exporting
(2) Indirect exporting
(3) Licensing
(4) Joint-Ventur
(5) None of these

Ans: (4)

10) The money spent on advertising is considered as–

(1) Expense
(2) Investment
(3) Bad Debts
(4) Liability
(5) None of these

Ans: (1)

Banking Marketing Quiz SBI PO 2015

Marketing Questions - 1

1. Economic model of motivation is developed by

(1)Rath
(2)Marshal
(3)Clark
(4)Stanton
(5)Philip Kotler and Armstrong

Ans: (2)

2. The psycholoanalytic model of motivation is developed by

(1)Fried
(2)Clark
(3)Stanton
(4)Rath
(5)None of these

Ans: (1)

3. Which of the following is the crux of marketing process?

(1) Marketing planning
(2) Marketing mix
(3) Marketing research
(4) Market expansion
(5) Market scanning

Ans: (2)

4. Preservation of species is

(1)Buying motive
(2)Product
(3)Design
(4)Cost
(5)A tool of sales management

Ans: (1)

5. Which of the following is not associated with a role in a buying decision making unit?

(1)supplier
(2)Gatekeeper
(3)Decision making
(4)Buyer
(5)None of the above

Ans: (2)

6. Learning model of motivation is developed by

(1)Clark
(2)Stanton
(3)Hansion
(4)Pavlovian
(5)Peter

Ans: (4)

7. Which is a psychological buying motive?

(1)Sleeping
(2)Hungry
(3)Thirst
(4)Rest and Recreation
(5)All of the above

Ans: (5)

8. Which of the following is buying motives technique?

(1)Projective Technique
(2)Interview Technique
(3)Experience and Knowledge Technique
(4)All of the above
(5)None of the above

Ans: (5)

9. Which is the maturity product of a bank?

(1)Fixed term deposit
(2)senior citizen deposit scheme
(3)House loan
(4)Car loan
(5)All of the above

Ans: (5)

10. Which of the following is prestige product of a bank?

(1)International debit and credit card
(2)Credit card
(3)ATM card
(4)All of the above
(5)None of the above

Ans: (4)

11. Who among the following is not a part of the Marketing Mix?

(1) Wholesalers
(2) Retailers
(3) Customers
(4) All of these
(5) None of these

Ans: (3)

12. Which is the element of psychology of consumer?

(1)Knowledge of the customer
(2)Intention
(3)Attitudes
(4)Motive
(5)All of the above

Ans: (5)

13. Which of the following comes under the decisions concerning the products?

(1) Product attributes
(2) Branding and packaging
(3) Product mix
(4) All of the above
(5) None of the above

Ans: (4)

14. A product is referred to as

(1) Tangible and intangibly item
(2) Tangible item
(3) Anything
(4) All of the above
(5) None of the above

Ans: (4)

15. A product represents a market’s offering as it is perceived by

(1) Present customers
(2) Potential customers
(3) Company
(4) All of the above
(5) None of the above

Ans: (2)

Banking Marketing Quiz SBI PO 2015

Marketing Questions for SBI PO

1. The selling concept applies on:

(1) Bank and other Financial Institution
(2) Insurance
(3) Gas
(4) Water Supply
(5) All of these

Ans: (4)

2. Which is the part of Selling concept?

(1) Profit by sales
(2) Production of Present Product
(3) Sales/Promotional efforts
(4) All of these
(5) None of these

Ans: (4)

3. Marketing is – Find the wrong option -

(1) an ancient concept
(2) a modern concept
(3) a continuous affair
(4) a team effort
(5) None of these

Ans: (1)

4. RSS Stands for-

(1) Real Save System
(2) Role Saver System
(3) Real Simple Syndication
(4) Real Saver System
(5) None of these

Ans: (3)

5. A campaign is a

(1) Specific message being sent to a specific group of recipients
(2) System
(3) Plan
(4) Market
(5) None of these

Ans: (1)

6. Which bank is following high Pressure Selling of their product?

(1) ICICI Bank
(2) State Bank of India and UCO bank
(3) Bank of Baroda
(4) Bank of India
(5) All of these

Ans: (1)

7. Market Research is needed for _________.

(1) Deciding the market area
(2) Deciding the right-product to be sold.
(3) Making proper marketing decisions
(4) Deciding right time to sell
(5) All of these

Ans: (5)

8. Which concept of marketing is based on customer Welfare and Satisfaction?

(1) Social Marketing Concept
(2) Production concept
(3) Product concept
(4) Marketing concept
(5) All of these

Ans: (1)

9. Social Marketing Concept involves:

(1) Long run welfare of society
(2) Long run satisfaction of customer
(3) Research and development
(4) All of these
(5) None of these

Ans: (4)

10. Which is the assumption of Social marketing?

(1) Long term profit
(2) Long run satisfaction of customer
(3) Social Performance
(4) Social welfare
(5) All of these

Ans: (4)

11. DSA Means -

(1) District sales Authority
(2) Direct Selling Agent
(3) Distributor and Sales agent
(4) None of these
(5) All of these

Ans: (2)

12. “Conversion” in sales language means -

(1) Converting a buyer into a seller
(2) Converting a seller into a buyer
(3) Converting a prospect into customer
(4) All of these
(5) None of these

Ans: (3)

13. Bank Marketing is treated as -

(1) Transaction marketing
(2) Service marketing
(3) Indoor marketing
(4) all of these
(5) None of these

Ans: (2)

14. Leads can be provided by -

(1) friends relatives
(2) Websites
(3) Directories
(4) All of these
(5) None of these

Ans: (4)

15. Which is not the concept of marketing?

(1) Social marketing concept
(2) Product disposal planning concept
(3) Marketing concept
(4) Product concept
(5) All of these

Ans: (2)

Banking Marketing Quiz SBI PO 2015

SBI PO : Marketing Questions

1. Relationship selling means-

(1) Preparing a list of relatives
(2) Cross selling
(3) Selling to relatives
(4) Selling to strangers
(5) Telemarketing

Ans: (2)

2. ESOP stand for-

(1) Efficient Service of Promises
(2) Effective System of Projects
(3) Employee Stock Option Plan
(4) Essential Security of Project
(5) Equity Stock Option Plan

Ans: (3)

3. Modern method of marketing include-

(1) Publicity on the net
(2) Advertisement on the net
(3) Soliciting business through e-mails
(4) Both 1 and 2
(5) All of the above

Ans: (5)

4. ATMs are-

(1) Branches of Banks
(2) Manned counters of Banks
(3) Unmanned cash dispensers
(4) All of these
(5) None of these

Ans: (3)

5. Marketing means-

(1) Selling of Banks
(2) Merger of Banks
(3) Selling bank's products and services
(4) None of these
(5) All of these

Ans: (3)

6. Proper pricing is needed for-

(1) Extra charges of extra services
(2) Levy of VAT
(3) Good customer services
(4) Putting burden on the customers
(5) Depositing money in bank.

Ans: (3)

7. The abbreviation ISP stands for-

(1) International Spy Project
(2) Indian Social Planning
(3) Initial Service Provider
(4) Internet Service Provider
(5) None of these

Ans: (4)

8. Credit cards are used for-

(1) Cash withdrawals
(2) Purchase of air tickets
(3) Purchase of consumable items from retail outlets
(4) all of these
(5) None of these

Ans: (4)

9. The balance sheet of an organization gives information regarding-

(1) Result of operations for a particular Period
(2) The financial position as on a particular date
(3) The operating efficiency of a firm.
(4) Financial position during a particular period
(5) All of the above

Ans: (2)

10. The advantage of telephone interview are-

(1) Relatively low cost per interview
(2) Good for reaching important people who are inaccessible
(3) Securing Co-operation which is not always possible
(4) All of these
(5) Both 1 & 2

Ans: (5)

11. The best advertisement is-

(1) Glow sign boards
(2) On internet
(3) TV media
(4) Print media
(5) A satisfied Customer

Ans: (5)

12. Acid Test of a brand is-

(1) Brand preference
(2) Brand awareness
(3) Brand loyalty
(4) Brand equity
(5) Band acceptability

Ans: (3)

13. In banks loans and advances are considered as-

(1) Assets
(2) liabilities
(3) Resources
(4) cause of expenditure
(5) None of these

Ans: (1)

14. In the context of globalization, BPO means-

(1) British Petroleum Organization
(2) British Passport Office
(3) Business Process Outsourcing
(4) Business Process Orientation
(5) All of the above

Ans: (3)

15. Home loans are granted to-

(1) Individuals
(2) Institutions
(3) Builders
(4) all of these
(5) None of these

Ans: (1)

Banking Marketing Quiz SBI PO 2015

SBI PO - Marketing Quiz Questions

1. In Market segmentation which among the following is not an economic component-

(1) Age
(2) Gender
(3) Both 1 and 2
(4) Income level
(5) Taxes

Ans: (3)

2. When a firm sells off part of its business to another it is called-

(1) Diversification
(2) Divestment
(3) Pruning
(4) Strategy
(5) Joint venture

Ans: (2)

3. Sales promotion involves, the incorrect option-

(1) Building product awareness
(2) Creating interest
(3) Providing Intonation
(4) Designing new product
(5) None of these

Ans: (4)

4. In Marketing Mix 4 P’s Imply -

(1) Product, Price, Place, Promotion
(2) Product, Price, Policy, Place
(3) Place, People, Product, Promotion
(4) All of the above
(5) None of these

Ans: (1)

5. Warehouse Management does not include -

(1) Space determination
(2) Stock layout
(3) Stock design
(4) Stock placement
(5) Order picking procedure

Ans: (5)

6. Which among the following is a feature of good forecasting method -

(1) Accuracy
(2) Simplicity
(3) Economy
(4) Availability
(5) All of these

Ans: (5)

7. A person who ultimately determines any part or whole of the buying decision is called-

(1) Decider
(2) Buyer
(3) User
(4) Influencer
(5) None of these

Ans: (1)

8. A marketing technique where marketer plays a specific role in a particular segment is called

(1) Mass Marketing
(2) Niche marketing
(3) Strategic Marketing
(4) Communication Marketing
(5) None of these

Ans: (2)

9. Buyer Resistance means -

(1) Buyers fighting with the salesman
(2) Reluctant salesman
(3) Indifferent Salesman
(4) Hesitant buyers
(5) None of these

Ans: (4)

10. Digital Bank can be resorted through -

(1) Mobile phones
(2) Internal
(3) Telephones
(4) All of these
(5) None of these

Ans: (4)

11. Cross selling is very effective in the sale of one of the following -

(1) Debit - Card
(2) Credit- Cards
(3) Internal- Banking
(4) Auto Loan
(5) All of these

Ans: (5)

12. Target market for debit card is -

(1) All existing account holder
(2) All sales persons
(3) All NRI’s
(4) All HNI’s
(5) All of these

Ans: (1)

13. SME means -

(1) Small and medium enterprises
(2) Small scale marketing entities
(3) Small & medium establishments
(4) None of these
(5) All of these

Ans: (1)

14. "Out-sourcing" means service rendered by -

(1) Outside agencies
(2) Other departments of the company
(3) Employees other than the sales person
(4) Marketing department
(5) None of these

Ans: (1)

15. Which among the following is not an example of convenience goods?

(1) Tea
(2) Newspaper
(3) Coffee
(4) Shirts
(5) None of these

Ans: (4)

Banking Marketing Quiz SBI PO 2015

Marketing Quiz Questions for SBI PO

1. Marketing is – Find the wrong option -

(1) an ancient concept
(2) a modern concept
(3) a continuous affair
(4) a team effort
(5) None of these

Ans: (1)

2. The last stage in selling process-

(1) approach
(2) handling objections
(3) closing
(4) follow up
(5) All of these

Ans: (4)

3. The course of a product's sale and profit over its lifetime is called-

(1) The sales chart
(2) The dynamic growth curve.
(3) The adoption process
(4) The product life cycle.
(5) All of these

Ans: (4)

4. Leads can be provided by -

(1) friends relatives
(2) Websites
(3) Directories
(4) All of these
(5) None of these

Ans: (4)

5. DSA Means -

(1) District sales Authority
(2) Direct Selling Agent
(3) Distributor and Sales agent
(4) None of these
(5) All of these

Ans: (2)

6. Regulation that arise to ensure that firm takes responsibility for the social costs of their products or production processes stem from which reason for government legislation of business-

(1) To protect companies from each other.
(2) To protect companies from unfair business practices.
(3) To protect the interests of the society.
(4) To businesses from unfair consumer demands.
(5) All of these

Ans: (3)

7. “Conversion” in sales language means -

(1) Converting a buyer into a seller
(2) Converting a seller into a buyer
(3) Converting a prospect into customer
(4) All of these
(5) None of these

Ans: (3)

8. The Major advantage of survey reasearch is its-

(1) Simplicity
(2) Structure
(3) Organization
(4) flexibility
(5) All of these

Ans: (4)

9. A ___________ is any activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything.

(1) Demand
(2) Basic staple
(3) Product
(4) Service
(5) All of these

Ans: (4)

10. ____________ is a person's distinguishing psychological characteristics that-lead to relatively consistent and lasting responses his or her own environment-

(1) Psychographics
(2) Personality
(3) Demographics
(4) lifestyle.
(5) All of these

Ans: (2)

11. The plan in the business buying behaviour model where interpersonal and individual influence might interact is called the-

(1) Environment
(2) Response
(3) Stimuli
(4) Buying center
(5) All of these

Ans: (4)

12. Bank Marketing is treated as -

(1) Transaction marketing
(2) Service marketing
(3) Indoor marketing
(4) all of these
(5) None of these

Ans: (2)

13. All of the following are thought to be sources of new product ideas Except-

(1) Internal Sources
(2) Customers
(3) Competitors
(4) Local library
(5) All of these

Ans: (3)

14. If Honda uses its company name to cover such different products as its automobiles lawn mowers and motorcycles, it is practicing which of the following-

(1) New brand strategy
(2) Live extension strategy
(3) Multibrand strategy
(4) Brand extension strategy
(5) All of these

Ans: (4)

15. If a company (considering its options on the product/market expansion grid) chooses to move in to different unrelated fields (from what it has ever done before) with new products as a means to stimulate growth, the company would be following which of the following general strategies.

(1) Market-Penetration
(2) Market development
(3) Product development
(4) Diversification
(5) All of these

Ans: (4)

Banking Marketing Quiz SBI PO 2015

Marketing Quiz Questions for SBI PO 2015

1. Planned cost service means-

(1) costly products
(2) extra profit on the same cost
(3) extra work by seller
(4) all of these
(5) None of these

Ans: (2)

2. In Consumer behavior 'Perception is a process through which-

(1) a consumer make ultimate purchasing
(2) a consumer is satisfied
(3) a consumer's mind receives, organizes and interprets physical time
(4) Both 1 and 2
(5) All of the above

Ans: (3)

3. 'Casual' research is basically concerned with-

(1) Establishing cause and effort relationship
(2) Arriving at a forecast or prediction of interest.
(3) measuring and estimating the frequencies with which of things occur
(4) all of above
(5) None of these

Ans: (1)

4. One of the following is a target for the marketing of internet banking-

(1) All the customers
(2) All the educated customers
(3) All the computer educated customers
(4) Only creditors
(5) None of these

Ans: (3)

5. Market expansion means-

(1) Hiring more staff
(2) Buying more products
(3) firing more staff
(4) Buying more companies
(5) None of these

Ans: (5)

6. Rural marketing is not required because-

(1) Rural people do not understand marketing
(2) It is not practical from the cost point of view
(3) It is sheer wastage of time
(4) All of these
(5) None of these

Ans: (5)

7. Effective marketing helps in-

(1) Developing new products
(2) Creating a competitive environment
(3) Building demand for product
(4) All of these
(5) None of these

Ans: (4)

8. Sale forecast implies-

(1) an estimate of the maximum possible sales opportunities present in a particular market segment.
(2) an estimate of sales, in physical units, in a future period
(3) Estimating the number of sales person required to sell a product.
(4) Both 1 and 2
(5) Neither 1 nor 2

Ans: (4)

9. Advertising for............. is not allowed on T.V.

(1) Liquor
(2) Cigrattes
(3) Both 1 and 2
(4) Soaps
(5) None of these

Ans: (2)

10. Entrepreneurs find direct marketing attractive because of -

(1) Investment is low
(2) It doesn't required specialized skills
(3) Returns are quick
(4) All of above
(5) None of these

Ans: (4)

11. A theory states that no matter how efficiently goods/service are produced, if they cannot be delivered to the customer in the quickest possible time it is vain-this theory is called-

(1) Quickest the best
(2) Instant service
(3) Service on time
(4) Timely effort
(5) Matter theory

Ans: (2)

12. Demonstration is an exercises to-

(1) attractively pack and display the goods
(2) Prove the characteristic of the product
(3) Both 1 and 2
(4) Window shop
(5) Neither 1 nor 2

Ans: (2)

13. In selling "Consumption" is the ultimate goal of the sales while a marketer-

(1) Identifies consumer needs and wants.
(2) Develop an appropriate product/service to attain customer satisfaction.
(3) Accomplish organizational goals through integrated marketing approach
(4) all of the above.
(5) None of these

Ans: (4)

14. A good seller should have the following qualities-

(1) Developing the work
(2) Submissive
(3) Sympathy
(4) All of these
(5) None of these

Ans: (4)

15. A method in which brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in same category is called-

(1) Brand goodwill method
(2) price premium method
(3) Production method
(4) Both 1 and 2
(5) Neither 1 nor 2

Ans: (2)

Banking Marketing Quiz SBI PO 2015

Marketing Quiz Questions for SBI PO 2015

1. Motivation means _________.

(1) Inspiring employees to perform better
(2) Better communication skills
(3) Sales coaching
(4) Market research
(5) None of these

Ans: (1)

2. In a Marketing process in today's world _______.

(1) Only standard products are sold
(2) The seller needs to have product knowledge
(3) The seller should ensure customer satisfaction
(4) Only quantum of sales matters.
(5) All of these

Ans: (3)

3. Out of the following which is not an objective of pricing?

(1) Profit
(2) Stabilizing demand an sales of the product
(3) Improvement in product quality
(4) Expansion of business.
(5) All of these

Ans: (4)

4. Marketing plan helps in _____.

(1) Better lead generation
(2) Better systems
(3) Better results
(4) Better customer service
(5) All of the above

Ans: (5)

5. For effective marketing the salesmen should have which of these qualities?

(1) Creativity
(2) Team spirit
(3) Motivation
(4) Effective communication skill
(5) All of these

Ans: (5)

6. Market Research is needed for _________.

(1) Deciding the market area
(2) Deciding the right-product to be sold.
(3) Making proper marketing decisions
(4) Deciding right time to sell
(5) All of these

Ans: (5)

7. Sale forecasting involves?

(1) Sales planning
(2) sales pricing
(3) Distribution channel
(4) Consumer Tastes
(5) All of these

Ans: (5)

8. In addition to product , price, promotion, the augmented marketing mix for services include all of the following EXCEPT.

(1) People
(2) Packaging
(3) Process
(4) Physical evidence
(5) Both 1 and 2

Ans: (2)

9. Dumping relates to the sale of __________.

(1) Products in foreign markets that cannot be sold in the home market
(2) Products discontinued in the home market sold to a foreign market
(3) Production in foreign markets that cannot pass safety standards in the home market
(4) None of these
(5) All of these

Ans: (2)

10. The following does not represent a market situation _________.

(1) A bank run dispensary located in its, staff quarters.
(2) A fund raising charity show for the members of an NGO
(3) A meditation camp of a religious organization concluded for its members.
(4) A stall distributing Kada Prasad in a Gurudwara
(5) All of these

Ans: (4)

11. The following offering is not a service _________.

(1) Fixed deposit receipt
(2) Postage stamp
(3) Insurance policy
(4) Gift coupon of the chain store.
(5) All of these

Ans: (4)

12. The act of obtaining a desired object from some one by offering some in return is called as a ______.

(1) Transaction
(2) Exchange
(3) Relationship
(4) Value
(5) None of these

Ans: (2)

13. _____________ is a group of related products that function in a similar manner, are sold to the same customer groups and marketed through the same type of the outlets.

(1) Group
(2) Product line
(3) Category
(4) Market
(5) None of tese

Ans: (2)

14. Goods that are typically bought by consumer based on a comparison of suitability, quality price and style are called ____________ goods.

(1) Industrial
(2) Speciality
(3) Shopping
(4) Convenience
(5) None of these

Ans: (3)

15. Which of the following statement is true?

(1) Marketing makes the company to go into loss due to higher expense
(2) Marketing is not required in profitmaking companies
(3) Marketing sharpens the mind of the employees
(4) Marketing is wastage of time.
(5) All of these

Ans: (3)

Banking Marketing Quiz SBI PO 2015

Marketing Quiz for SBI PO 2015

1. Reference group influences Vis-a-Vis consumption decision is a function of the-

(1) Product Category
(2) Group characteristics
(3) Group communication process
(4) All of these
(5) None of these

Ans: (4)
2. Which of the following expresses Maslow's Motivation theory best-

(1) Importance of Motivation for customer development
(2) Why people are driven by particular need at particular times.
(3) Where human needs are arranged in a hierarchy.
(4) All of these
(5) None of these

Ans: (4)
3. Short term planning focuses on-

(1) Functional plans
(2) Long term objective
(3) Specific goal
(4) Both 1 & 3
(5) None of these

Ans: (4)
4. The study of human population in terms of size, density, age, gender, race, occupation and other statistics is called

(1) Geothermy
(2) Demography
(3) Ethnography
(4) Geography
(5) None of these

Ans: (2)
5. When the market research organization chooses a segment of the population that represents the population as a whole, they have chosen a-

(1) Group
(2) Bi-variant-population
(3) Sample
(4) Market Target
(5) None of these

Ans: (3)
6. If your company were to make a product-such as suit of clothes and sell that product your company will come under which sector ?

(1) Retailer
(2) Business
(3) Government
(4) Service
(5) None of these

Ans: (2)
7. Cost that do not vary with production or sales level are called-

(1) fixed costs
(2) Variable cost
(3) Standard costs
(4) Independent-costs
(5) None of these

Ans: (1)
8. Consumer Information source-

(1) Personal source and commercial source
(2) Public source
(3) experiential source
(4) all of the above
(5) None of these

Ans: (4)
9. Zero-based budgeting (ZBB) means-

(1) A tool of marketing cost
(2) a tool for financial analysis
(3) each year, budgeting starts from a scratch.
(4) a certain percentage of sales
(5) both 1 & 2.

Ans: (3)
10. Joining with foreign companies to produce or market product and service is called-

(1) Direct exporting
(2) Indirect exporting
(3) Licensing
(4) Joint-Venturing
(5) None of these

Ans: (4)
11. The long term objective of marketing is-

(1) Customer satisfaction
(2) Profit maximization
(3) Cost cutting
(4) Profit maximization with customer satisfaction
(5) None of these

Ans: (4)
12. Which among the following is statistical indicator for equality in income distribution-

(1) Gini Coefficient
(2) Price Indices
(3) GNP
(4) GDP
(5) None of these

Ans: (1)
13. A ___________ is a name, term, sign, symbol or design or a combination of these that identified the market or seller of a product or service-

(1) Product feature
(2) Sponsorship
(3) Brand
(4) Logo
(5) None of these

Ans: (3)
14. In marketing terms Attitude can best be defined as a -

(1) Rude behaviour of Salesperson
(2) Rude behaviour of consumer
(3) Mental state of consumer
(4) Ego of the marketing executive
(5) None of these

Ans: (3)
15. The process that turns marketing strategies and plans in to marketing action in order to accomplish strategic marketing objective is called-

(1) Marketing strategy
(2) Marketing Control
(3) Marketing analysis
(4) Marketing implementation
(5) None of these

Ans: (4)

Banking Marketing Quiz SBI PO 2015

Marketing Quiz Questions for SBI PO 2015

Q.1. Sales promotion involves, the incorrect option-

(1) Building product awareness
(2) Creating interest
(3) Providing Intonation
(4) Designing new product
(5) None of these

Ans: (4)
Q.2. Bank Marketing is treated as -

(1) Transaction marketing
(2) Service marketing
(3) Indoor marketing
(4) all of these
(5) None of these

Ans: (2)
Q.3. Which of the following factors contributed to the transition from the production period to the sales period?

(1) Increased consumer demand
(2) More sophisticated production techniques
(3) Increase in urbanization
(4) The Great Depression
(5) None of these

Ans: (2)
Q.4. “Out-sourcing means service rendered by -

(1) Outside agencies
(2) Other departments of the company
(3) Employees other than the sales person
(4) Marketing department
(5) None of these

Ans: (1)
Q.5. Cross selling is very effective in the sale of one of the following -

(1) Debit - Card
(2) Credit- Cards
(3) Internal- Banking
(4) Auto Loan
(5) All of these

Ans: (5)
Q.6. DSA Means -

(1) District sales Authority
(2) Direct Selling Agent
(3) Distributor and Sales agent
(4) None of these
(5) All of these

Ans: (2)
Q.7. “Conversion” in sales language means -

(1) Converting a buyer into a seller
(2) Converting a seller into a buyer
(3) Converting a prospect into customer
(4) All of these
(5) None of these

Ans: (3)
Q.8. Target market for debit card is -

(1) All existing account holder
(2) All sales persons
(3) All NRI’s
(4) All HNI’s
(5) All of these

Ans: (1)
Q.9. Leads can be provided by -

(1) friends relatives
(2) Websites
(3) Directories
(4) All of these
(5) None of these

Ans: (4)
Q.10. Marketing is – Find the wrong option -

(1) an ancient concept
(2) a modern concept
(3) a continuous affair
(4) a team effort
(5) None of these

Ans: (1)
Q.11. Which of the following statements is correct?

(1) Marketing is the term used to refer only to the sales function within a firm.
(2) Marketing managers usually don’t get involved in production or distribution decisions.
(3) Marketing is an activity that considers only the needs of the organization, not the needs of society as a whole.
(4) Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, society at large.
(5) None of these

Ans: (4)
Q.12. The term marketing refers to ———-