1. Reference group influences Vis-a-Vis consumption decision is a function of the-
2. Which of the following expresses Maslow's Motivation theory best-
3. Short term planning focuses on-
4. The study of human population in terms of size, density, age, gender, race, occupation and other statistics is called
5. When the market research organization chooses a segment of the population that represents the population as a whole, they have chosen a-
6. If your company were to make a product-such as suit of clothes and sell that product your company will come under which sector ?
7. Cost that do not vary with production or sales level are called-
8. Consumer Information source-
9. Zero-based budgeting (ZBB) means-
10. Joining with foreign companies to produce or market product and service is called-
11. The long term objective of marketing is-
12. Which among the following is statistical indicator for equality in income distribution-
13. A ___________ is a name, term, sign, symbol or design or a combination of these that identified the market or seller of a product or service-
14. In marketing terms Attitude can best be defined as a -
15. The process that turns marketing strategies and plans in to marketing action in order to accomplish strategic marketing objective is called-
- (1) Product Category
- (2) Group characteristics
- (3) Group communication process
- (4) All of these
- (5) None of these
2. Which of the following expresses Maslow's Motivation theory best-
- (1) Importance of Motivation for customer development
- (2) Why people are driven by particular need at particular times.
- (3) Where human needs are arranged in a hierarchy.
- (4) All of these
- (5) None of these
3. Short term planning focuses on-
- (1) Functional plans
- (2) Long term objective
- (3) Specific goal
- (4) Both 1 & 3
- (5) None of these
4. The study of human population in terms of size, density, age, gender, race, occupation and other statistics is called
- (1) Geothermy
- (2) Demography
- (3) Ethnography
- (4) Geography
- (5) None of these
5. When the market research organization chooses a segment of the population that represents the population as a whole, they have chosen a-
- (1) Group
- (2) Bi-variant-population
- (3) Sample
- (4) Market Target
- (5) None of these
6. If your company were to make a product-such as suit of clothes and sell that product your company will come under which sector ?
- (1) Retailer
- (2) Business
- (3) Government
- (4) Service
- (5) None of these
7. Cost that do not vary with production or sales level are called-
- (1) fixed costs
- (2) Variable cost
- (3) Standard costs
- (4) Independent-costs
- (5) None of these
8. Consumer Information source-
- (1) Personal source and commercial source
- (2) Public source
- (3) experiential source
- (4) all of the above
- (5) None of these
9. Zero-based budgeting (ZBB) means-
- (1) A tool of marketing cost
- (2) a tool for financial analysis
- (3) each year, budgeting starts from a scratch.
- (4) a certain percentage of sales
- (5) both 1 & 2.
10. Joining with foreign companies to produce or market product and service is called-
- (1) Direct exporting
- (2) Indirect exporting
- (3) Licensing
- (4) Joint-Venturing
- (5) None of these
11. The long term objective of marketing is-
- (1) Customer satisfaction
- (2) Profit maximization
- (3) Cost cutting
- (4) Profit maximization with customer satisfaction
- (5) None of these
12. Which among the following is statistical indicator for equality in income distribution-
- (1) Gini Coefficient
- (2) Price Indices
- (3) GNP
- (4) GDP
- (5) None of these
13. A ___________ is a name, term, sign, symbol or design or a combination of these that identified the market or seller of a product or service-
- (1) Product feature
- (2) Sponsorship
- (3) Brand
- (4) Logo
- (5) None of these
14. In marketing terms Attitude can best be defined as a -
- (1) Rude behaviour of Salesperson
- (2) Rude behaviour of consumer
- (3) Mental state of consumer
- (4) Ego of the marketing executive
- (5) None of these
15. The process that turns marketing strategies and plans in to marketing action in order to accomplish strategic marketing objective is called-
- (1) Marketing strategy
- (2) Marketing Control
- (3) Marketing analysis
- (4) Marketing implementation
- (5) None of these