Marketing Questions - 2

1) Cost that do not vary with production or sales level are called?

• (1) fixed costs
• (2) Variable cost
• (3) Standard costs
• (4) Independent-costs
• (5) None of these

Ans: (1)

2) Zero-based budgeting (ZBB) means?

• (1) A tool of marketing cost
• (2) a tool for financial analysis
• (3) each year, budgeting starts from a scratch.
• (4) a certain percentage of sales
• (5) both 1 & 2.

Ans: (3)

3) The aim of successful marketing is -

• (1) to increase the sale
• (2) to increase the profit
• (3) to increase the output of sellers
• (4) All of these
• (5) None of these

Ans: (4)

4) Primary data is generally collected through?

• (1) Survey
• (2) Experiment     
• (3) Observation
• (4) Census report
• (5) None of these

Ans: (1)

5) The course of a product's sale and profit over its life-time is called?

• (1) The sales chart
• (2) The dynamic growth curve.
• (3) The adoption process
• (4) The product life cycle.
• (5) All of these

Ans: (4)

6) Assigning specific Jobs and work places to the selected candidates is known as?

• (1) Placement
• (2) Recruitment
• (3) Transfer
• (4) Promotion
• (5) All of these

Ans: (1)

7) Which of the following is not a probability sampling?

• (1) Simple random sampling
• (2) Stratified sampling
• (3) Quota sampling
• (4) Area sampling
• (5) None of these

Ans: (3)

8) If done through …… …the rural marketing would be more effective.

• (1) fairs
• (2) village fairs
• (3) door to door campaign
• (4) All of these
• (5) None of these

Ans: (2)

9) Joining with foreign companies to produce or market product and service is called?

• (1) Direct exporting
• (2) Indirect exporting
• (3) Licensing
• (4) Joint-Ventur
• (5) None of these

Ans: (4)

10) The money spent on advertising is considered as–

• (1) Expense
• (2) Investment
• (3) Bad Debts
• (4) Liability
• (5) None of these

Ans: (1)