1. Motivation means _________.
2. In a Marketing process in today's world _______.
3. Out of the following which is not an objective of pricing?
4. Marketing plan helps in _____.
5. For effective marketing the salesmen should have which of these qualities?
6. Market Research is needed for _________.
7. Sale forecasting involves?
8. In addition to product , price, promotion, the augmented marketing mix for services include all of the following EXCEPT.
9. Dumping relates to the sale of __________.
10. The following does not represent a market situation _________.
11. The following offering is not a service _________.
12. The act of obtaining a desired object from some one by offering some in return is called as a ______.
13. _____________ is a group of related products that function in a similar manner, are sold to the same customer groups and marketed through the same type of the outlets.
14. Goods that are typically bought by consumer based on a comparison of suitability, quality price and style are called ____________ goods.
15. Which of the following statement is true?
- (1) Inspiring employees to perform better
- (2) Better communication skills
- (3) Sales coaching
- (4) Market research
- (5) None of these
2. In a Marketing process in today's world _______.
- (1) Only standard products are sold
- (2) The seller needs to have product knowledge
- (3) The seller should ensure customer satisfaction
- (4) Only quantum of sales matters.
- (5) All of these
3. Out of the following which is not an objective of pricing?
- (1) Profit
- (2) Stabilizing demand an sales of the product
- (3) Improvement in product quality
- (4) Expansion of business.
- (5) All of these
4. Marketing plan helps in _____.
- (1) Better lead generation
- (2) Better systems
- (3) Better results
- (4) Better customer service
- (5) All of the above
5. For effective marketing the salesmen should have which of these qualities?
- (1) Creativity
- (2) Team spirit
- (3) Motivation
- (4) Effective communication skill
- (5) All of these
6. Market Research is needed for _________.
- (1) Deciding the market area
- (2) Deciding the right-product to be sold.
- (3) Making proper marketing decisions
- (4) Deciding right time to sell
- (5) All of these
7. Sale forecasting involves?
- (1) Sales planning
- (2) sales pricing
- (3) Distribution channel
- (4) Consumer Tastes
- (5) All of these
8. In addition to product , price, promotion, the augmented marketing mix for services include all of the following EXCEPT.
- (1) People
- (2) Packaging
- (3) Process
- (4) Physical evidence
- (5) Both 1 and 2
9. Dumping relates to the sale of __________.
- (1) Products in foreign markets that cannot be sold in the home market
- (2) Products discontinued in the home market sold to a foreign market
- (3) Production in foreign markets that cannot pass safety standards in the home market
- (4) None of these
- (5) All of these
10. The following does not represent a market situation _________.
- (1) A bank run dispensary located in its, staff quarters.
- (2) A fund raising charity show for the members of an NGO
- (3) A meditation camp of a religious organization concluded for its members.
- (4) A stall distributing Kada Prasad in a Gurudwara
- (5) All of these
11. The following offering is not a service _________.
- (1) Fixed deposit receipt
- (2) Postage stamp
- (3) Insurance policy
- (4) Gift coupon of the chain store.
- (5) All of these
12. The act of obtaining a desired object from some one by offering some in return is called as a ______.
- (1) Transaction
- (2) Exchange
- (3) Relationship
- (4) Value
- (5) None of these
13. _____________ is a group of related products that function in a similar manner, are sold to the same customer groups and marketed through the same type of the outlets.
- (1) Group
- (2) Product line
- (3) Category
- (4) Market
- (5) None of tese
14. Goods that are typically bought by consumer based on a comparison of suitability, quality price and style are called ____________ goods.
- (1) Industrial
- (2) Speciality
- (3) Shopping
- (4) Convenience
- (5) None of these
15. Which of the following statement is true?
- (1) Marketing makes the company to go into loss due to higher expense
- (2) Marketing is not required in profitmaking companies
- (3) Marketing sharpens the mind of the employees
- (4) Marketing is wastage of time.
- (5) All of these