1. In Market segmentation which among the following is not an economic component-
2. When a firm sells off part of its business to another it is called-
3. Sales promotion involves, the incorrect option-
4. In Marketing Mix 4 P’s Imply -
5. Warehouse Management does not include -
6. Which among the following is a feature of good forecasting method -
7. A person who ultimately determines any part or whole of the buying decision is called-
8. A marketing technique where marketer plays a specific role in a particular segment is called
9. Buyer Resistance means -
10. Digital Bank can be resorted through -
11. Cross selling is very effective in the sale of one of the following -
12. Target market for debit card is -
13. SME means -
14. "Out-sourcing" means service rendered by -
15. Which among the following is not an example of convenience goods?
- (1) Age
- (2) Gender
- (3) Both 1 and 2
- (4) Income level
- (5) Taxes
2. When a firm sells off part of its business to another it is called-
- (1) Diversification
- (2) Divestment
- (3) Pruning
- (4) Strategy
- (5) Joint venture
3. Sales promotion involves, the incorrect option-
- (1) Building product awareness
- (2) Creating interest
- (3) Providing Intonation
- (4) Designing new product
- (5) None of these
4. In Marketing Mix 4 P’s Imply -
- (1) Product, Price, Place, Promotion
- (2) Product, Price, Policy, Place
- (3) Place, People, Product, Promotion
- (4) All of the above
- (5) None of these
5. Warehouse Management does not include -
- (1) Space determination
- (2) Stock layout
- (3) Stock design
- (4) Stock placement
- (5) Order picking procedure
6. Which among the following is a feature of good forecasting method -
- (1) Accuracy
- (2) Simplicity
- (3) Economy
- (4) Availability
- (5) All of these
7. A person who ultimately determines any part or whole of the buying decision is called-
- (1) Decider
- (2) Buyer
- (3) User
- (4) Influencer
- (5) None of these
8. A marketing technique where marketer plays a specific role in a particular segment is called
- (1) Mass Marketing
- (2) Niche marketing
- (3) Strategic Marketing
- (4) Communication Marketing
- (5) None of these
9. Buyer Resistance means -
- (1) Buyers fighting with the salesman
- (2) Reluctant salesman
- (3) Indifferent Salesman
- (4) Hesitant buyers
- (5) None of these
10. Digital Bank can be resorted through -
- (1) Mobile phones
- (2) Internal
- (3) Telephones
- (4) All of these
- (5) None of these
11. Cross selling is very effective in the sale of one of the following -
- (1) Debit - Card
- (2) Credit- Cards
- (3) Internal- Banking
- (4) Auto Loan
- (5) All of these
12. Target market for debit card is -
- (1) All existing account holder
- (2) All sales persons
- (3) All NRI’s
- (4) All HNI’s
- (5) All of these
13. SME means -
- (1) Small and medium enterprises
- (2) Small scale marketing entities
- (3) Small & medium establishments
- (4) None of these
- (5) All of these
14. "Out-sourcing" means service rendered by -
- (1) Outside agencies
- (2) Other departments of the company
- (3) Employees other than the sales person
- (4) Marketing department
- (5) None of these
15. Which among the following is not an example of convenience goods?
- (1) Tea
- (2) Newspaper
- (3) Coffee
- (4) Shirts
- (5) None of these