Q.1. Sales promotion involves, the incorrect option-
Q.2. Bank Marketing is treated as -
Q.3. Which of the following factors contributed to the transition from the production period to the sales period?
Q.4. “Out-sourcing means service rendered by -
Q.5. Cross selling is very effective in the sale of one of the following -
Q.6. DSA Means -
Q.7. “Conversion” in sales language means -
Q.8. Target market for debit card is -
Q.9. Leads can be provided by -
Q.10. Marketing is – Find the wrong option -
Q.11. Which of the following statements is correct?
Q.12. The term marketing refers to ———-
Q.13. In the history of marketing, when did the production period end?
Q.14. A marketing philosophy summarized by the phrase “a good product will sell itself” is characteristic of the ——— period.
Q.15. SME means -
- (1) Building product awareness
- (2) Creating interest
- (3) Providing Intonation
- (4) Designing new product
- (5) None of these
Q.2. Bank Marketing is treated as -
- (1) Transaction marketing
- (2) Service marketing
- (3) Indoor marketing
- (4) all of these
- (5) None of these
Q.3. Which of the following factors contributed to the transition from the production period to the sales period?
- (1) Increased consumer demand
- (2) More sophisticated production techniques
- (3) Increase in urbanization
- (4) The Great Depression
- (5) None of these
Q.4. “Out-sourcing means service rendered by -
- (1) Outside agencies
- (2) Other departments of the company
- (3) Employees other than the sales person
- (4) Marketing department
- (5) None of these
Q.5. Cross selling is very effective in the sale of one of the following -
- (1) Debit - Card
- (2) Credit- Cards
- (3) Internal- Banking
- (4) Auto Loan
- (5) All of these
Q.6. DSA Means -
- (1) District sales Authority
- (2) Direct Selling Agent
- (3) Distributor and Sales agent
- (4) None of these
- (5) All of these
Q.7. “Conversion” in sales language means -
- (1) Converting a buyer into a seller
- (2) Converting a seller into a buyer
- (3) Converting a prospect into customer
- (4) All of these
- (5) None of these
Q.8. Target market for debit card is -
- (1) All existing account holder
- (2) All sales persons
- (3) All NRI’s
- (4) All HNI’s
- (5) All of these
Q.9. Leads can be provided by -
- (1) friends relatives
- (2) Websites
- (3) Directories
- (4) All of these
- (5) None of these
Q.10. Marketing is – Find the wrong option -
- (1) an ancient concept
- (2) a modern concept
- (3) a continuous affair
- (4) a team effort
- (5) None of these
Q.11. Which of the following statements is correct?
- (1) Marketing is the term used to refer only to the sales function within a firm.
- (2) Marketing managers usually don’t get involved in production or distribution decisions.
- (3) Marketing is an activity that considers only the needs of the organization, not the needs of society as a whole.
- (4) Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, society at large.
- (5) None of these
Q.12. The term marketing refers to ———-
- (1) New product concepts and improvements
- (2) Advertising and promotion activities
- (3) A philosophy that stresses customer value and satisfaction
- (4) Planning sales campaigns
- (5) None of these
Q.13. In the history of marketing, when did the production period end?
- (1) In the late 1800s
- (2) In the early 1900s
- (3) In the 1920s
- (4) After the end of the Second World War
- (5) None of these
Q.14. A marketing philosophy summarized by the phrase “a good product will sell itself” is characteristic of the ——— period.
- (1) Production
- (2) Sales
- (3) Marketing
- (4) Relationship
- (5) None of these
Q.15. SME means -
- (1) Small and medium enterprises
- (2) Small scale marketing entities
- (3) Small & medium establishments
- (4) None of these